Short answer: every business gets the same basic questions (what do you do, who is it for, what does it cost, how do I start, why trust you, how do I reach you). Buyers in your market also ask four to six questions that only apply there. A dentist is asked whether it accepts a patient’s insurance; invoicing software is asked whether it handles VAT. Find those from your own inbox and calls, answer each in one plain sentence under its own heading, and keep the answers in the page text. Unvibe now works out your market, asks those questions for it, and tells you which ones your pages answer.
Why a generic FAQ isn’t enough
Most FAQs are written from the inside. “What is [Product]?”, “How do I contact you?”, “Do you offer support?” They are fine, and they matter, but they are the questions every business in every market could answer.
The question that makes someone choose you over the next option is usually narrower, and it depends on the market:
- A dental practice: Do you accept my insurance?
- Invoicing software: Does it handle VAT?
- An online shop: How long does delivery take, and can I return it?
- A café: Do you have gluten-free options, and can I book a table for eight?
The first two are the examples Unvibe uses for market-specific questions; the last two are our own illustrations of the same idea. If the page doesn’t answer that question, the buyer, or the AI helping them, moves on to a business that does. An assistant can only quote an answer that is actually on your site.
Start with the basics, then add your market’s questions
Think of the questions in two layers.
Layer one: the same for everyone
What it does, who it’s for, what it costs, how to start, why to trust you, and how to get in touch. Shops add delivery and returns. Local businesses add where and when. If any of these is missing as plain text, fix it before anything else.
Layer two: four to six that only your market asks
These are the questions people ask before they pick a provider in your category. The number is small on purpose. Four to six well-answered questions beat thirty vague ones.
How to find the real questions (without any tool)
- Read your own inbox, DMs and support chats. Whatever people ask you before they buy is exactly what they ask an assistant. Note the ones you answer more than twice.
- Listen on sales calls and at the counter. Note the question that comes up first.
- Check search suggestions. Type your category and a few words (“does a dentist near me…”, “invoicing software for…”) into a search box and note what it offers to finish the sentence.
- Read what your competitors’ pages answer. A question three rivals bother to answer is probably one buyers ask.
- Ask an AI, and treat it as a suggestion. Ask: “What do people ask before choosing a [your category] in [your area]?” It will draw on what it knows about the market. Useful for ideas, but it isn’t a measurement of what people actually type, so sanity-check against steps 1 and 2.
Then write the shortlist. For each question, write the one-sentence honest answer. If you can’t, that is a finding about your business, not your website.
How to answer so AI can quote you
Put the question in a heading
“Do you accept my insurance?” as a heading, with the answer under it. It is the same wording the buyer used, which makes the match obvious.
Answer in the first sentence
“Yes. We accept most major insurance plans for check-ups and treatment, and we file the claim for you.” Direct answer first, detail after. A sentence that can stand alone is a sentence that can be quoted. Keep the example as a pattern, not as copy: use your real details.
Be specific, and keep it true
Numbers, names, conditions: “from $X”, “within 3 working days”, “not for [case]”. A vague answer (“we offer flexible options”) gives nothing to quote. Make sure the answer matches the rest of your site, and your prices match everywhere they appear.
Keep it in the page text
Answers in images, PDFs, or content that only appears after JavaScript runs may never reach a crawler that reads raw HTML. We explain that in Why ChatGPT can’t see your vibe-coded app. If you give the question its own page, link to it from your main menu or FAQ so it can be found.
Say what market you are in
The questions only help if AI knows which market they belong to. If your site never states it, start with Does AI know what your business actually is?
Then check whether it worked
Ask the assistants. Phrase the question the way a buyer would, and don’t name your business: “best dentist near me that accepts my insurance”. See whether you come up, whether the answer is right, and who is named instead. Do it again next week, because AI answers vary between runs; a trend over a few weeks says more than one answer.
Where Unvibe fits
You can do all of the above with a notebook and an afternoon. This is what Unvibe automates.
The questions for your market
- Works out your market first, from your own pages, with the sentence it was read from and how sure it is.
- Asks the 4 to 6 questions buyers in that market ask, on top of the basics, and says for each whether your pages answer it, with the sentence that does, or which finding fixes it.
- Builds the fixes around your market: what buyers compare and who they weigh you against. This comes from what the AI knows about the market, not from your pages, and the report labels it that way.
- Asks the same questions again at the next checkup, so an answer you add can be confirmed on the live site.
- On paid plans: buyer-question research with search demand, AI mentions (your tracked questions asked without naming you, repeated weekly) and answer pages written from your site’s own facts. See pricing.
How the questions are chosen and where the checkup is limited is written down in the methodology.
Questions
How many questions should I answer?
Cover the basics every business needs, then four to six that are specific to your market. Answer those well before adding more.
Where do the market-specific questions in a checkup come from?
From what the AI knows about buyers in your market, not from your pages. The report says so. The checkup then tells you for each question whether your pages answer it.
Will answering these questions make AI recommend me?
It gives AI a clear source to quote, but nothing guarantees a recommendation. AI answers vary between runs, so watch the trend over several weeks instead of one answer.